The business was started in 1989 and has since grown into one of the larger costume hire and sales businesses in Johannesburg. Although South Africa is experiencing many challenges at the moment which have reduced consumer spending, the costume hire / party business has seen steady growth. A few of the main clientele include local schools that have regular themed events and concerts, there are many opportunities throughout the year from Halloween to Christmas and end of year events. The business currently produces and sells some of their own costumes which offers an opportunity for growth by placing a greater focus on this aspect of the business. The business offers an excellent opportunity for growth, with a focused marketing campaign the business could acquire additional regular clients and better position itself as the best costume hire business in Joburg.