The restaurant is perfectly situated in an upmarket shopping complex in an exclusive Johannesburg North suburb. The business was established over four years ago and has been operated by the owner since inception. The store is exceptionally well maintained, and equipment is relatively new. The restaurant specialised in coffees and food. The franchise restaurants have a loyalty program in place which is popular with regular customers as well as a program which benefits Discovery Vitality members. The brand is arguably one of the most popular in the country and seems to be the go to venue for its regular supply of customers.